A solution to increase email engagement
IBOX Store
Overview
IBOX (ibox.sa) is an e-store that offer an extensive range of market leading smartphones accessories. After the organization rebrand, I was tasked with updating the email program. I took this as an opportunity to not only refresh the visual design of the templates, but also the template content and organization to maximize engagement with our users.
Audience: NOON Trading Company GM, Sells Manager & Digital Marketing Manager
Responsibilities: UI Designer
Tools Used: Figma, Photoshop
A solution to increase email engagement
The Problem
Inflexible Template
Regardless of whether or not we had compelling copy or photos, each listing required a square image with a paragraph. Due to this rigidity, sometimes a unique event was marketed poorly because the creative assets fell short.
Inefficient To Build
The original templates required lots of copywriting and endless image searching, placing a burden on the short-staffed team.
Underperforming Components
Another key focus of my research was identifying underperforming components. Pinpointing these elements brought focus to testing new solutions.
The Solution
Fluid Template
The new email template incorporates the new brand with a dynamic design. It’s built out of reusable components and accommodates a variety of content, making it easy to produce by the team.
Make It Easy
Key clickable assets were strategically placed to maximize engagement.
Results
The season launch template saw a clickthrough improvement of 250%. improved overall engagement by 200%.